"Do You Suffer from Decision Fatigue?" -- and I thought it had a lot of relevance to the challenges that our clients face every day.
The more choices you make throughout the day, the harder each one becomes for your brain, and eventually it looks for shortcuts, usually in either of two very different ways. One shortcut is to become reckless: to act impulsively instead of expending the energy to first think through the consequences. (Sure, tweet that photo! What could go wrong?) The other shortcut is the ultimate energy saver: do nothing. Instead of agonizing over decisions, avoid any choice. Ducking a decision often creates bigger problems in the long run, but for the moment, it eases the mental strain. You start to resist any change... from "Do You Suffer From Decision Fatigue?" By JOHN TIERNEY August 17, 2011 in The New York Times.Energy, power and natural gas-related decisions are on your list of priorities, but they may not be at the top. You have a lot of other work to do. By the time you get a chance to look at energy-related decisions, you may opt to farm out the decision to people who spend more time on these issues, or you may just choose not to do anything. In the power business, not deciding is a big decision, one that can have significant impacts on your costs and budget (see Market prices make a difference in this blog). As Tierney explains...
Once you’re mentally depleted, you become reluctant to make trade-offs, which involve a particularly advanced and taxing form of decision making..... To compromise is a complex human ability and therefore one of the first to decline when willpower is depleted.Our industry is particularly taxing in this regard. The choices seem incredibly complex and overwhelming-- there is no perfect decision or strategy-- only ones that make the best use of current, available information and apply that information to the specific needs of an individual or business.
So what are Tierney's conclusions about how best to address decision fatigue? Sugar... be sure to eat and restore the brain's capacities before tackling complex decisions. Researchers find that restoring glucose levels shores up will power. Eat, sleep, and don't try to fight the fact that we human beings don't always operate perfectly throughout the day. This article resonated with us at The Megawatt Hour because we realize that we are essentially trying to reduce the mental energy required to make and manage complex purchasing decisions. We want to know what else we need to do to help you do your job.
Written by Deirdre Lord